Services — AI-Generated Content
From concept to campaign, powered by AI.
We start by getting to know your business, then develop a unique clip or campaign concept and pitch it back to you before any work begins. Once approved, everything is created and assembled using the latest AI models available.
01
Discovery
We meet with you and look closely at your business to understand what’s worth saying, and to who.
02
Creative for approval
We develop a unique clip or campaign idea and pitch it back to you. Nothing gets produced until you’ve approved the concept.
03
Generating AI assets
Images, video, music and voiceovers are generated using the most up-to-date AI models available.
04
Upscaling
Generated assets are upscaled and refined to a usable, broadcast-ready quality.
05
Editing
Every AI-generated element is layered and edited together in professional editing software, the same craft that goes into any production.
Credits are on us
We work through credit-based AI subscriptions. That usage is built into our fee, not billed separately.
Rarely one prompt
Good AI content is rarely a single generation. We create a number of assets and edit them together until it’s right, that process is part of the work, not an extra.
Billed per hour
Services — On-Location Production
When the real thing is
what a project needs.
Once we’ve agreed on a concept, real, on-location productions move onto a quote. Every shoot is different, locations, cast, art department, crew and equipment all vary from job to job, so we price each production individually rather than working from a flat rate. It takes a little longer to put together than an AI quote, but it means you’re only paying for what your specific project actually needs.
We’re based in Cape Town, Western Cape, South Africa, but that hasn’t limited where we shoot. We’ve organised productions across Johannesburg, Lesotho, Namibia, Botswana and Angola. For AI-generated content, we work entirely remotely, so location isn’t a factor there at all.
Worth knowing: the trade-off is time
A single day of filming can take weeks of planning before a camera ever rolls, plus the wrap and post-production after. If turnaround speed matters most for your project, AI-generated content is worth considering alongside a real shoot. We’re happy to talk through which approach fits your timeline and budget.